Casio America announced today an exclusive collaboration of its G-SHOCK brand of shock-resistant watches and British animated band Gorillaz. In celebration of the 35th anniversary of G-SHOCK, the partnership brings together two world-class, innovative culture-makers to offer a series of special videos in which Gorillaz help G-SHOCK creator Kikuo Ibe realize his lifelong dream. Originally featured in Gorillaz’s “Summer Sky Series” on 2-D last year, the forthcoming capsule will include the release of two limited edition watches. Designed in conjunction with band members 2D, Murdoc Niccals, Noodle, and Russel Hobbs, the watches will see G-SHOCK’s original 5600 model updated with a twist.
Kikuo Ibe’s lifelong dream might not happen in his lifetime. Before long he states that we will be able to travel to space freely with the possibility of discovering alien lifeforms. His final dream would be to be alongside the foreign being with both of them wearing a G-SHOCK. You can call Mr.Ibe a dreamer and his visions led him to create the shock resistant timepiece. Mr. Ibe’s dream of ‘creating a watch that never breaks’ took him about 3 years of development. After over testing to destruction Over 200 handmade and applying his mantra “never, never give up”, he was able to launch the first, now iconic G-SHOCK that hit the streets of Japan in 1983 as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low-temperature resistance, vibration resistance, water resistance, shock resistance, and toughness.
I want people to never give up and overcome any hardships to reach their goals
Look for the G-SHOCK x Gorillaz collection to launch this winter 2018. For more information click here.